Super Bowl ads 2022

What is the Super Bowl?

Why do companies make commercials?

  1. increase brand awareness

  2. improve the brand image

  3. increase sales

Please describe the story of these ads.

Do you think these ads are good?



 

Lay’s

Where do you think they are?
(Hint: what are they wearing?)

2 best friends are talking before one of them get’s married

script:

“Lay’s… they bring back so many good memories.

Remember our…

 
  • road trip back in 97?

  • our first real heart to heart?

  • when that stalker kidnapped us?

  • when we stumbled into that turf war?

  • when you bought your first house?

vocabulary:

heart to heart (conversation) = a conversation where people share their true feelings

kidnap = steal a person

stumble into = accidentally meet

turf war = war between gangs to control an area

“Those were good times. Are you ready?”


 

Nissan

Everyone in the commercial is a famous actor

The main actor almost always plays the uncool dad in movies

script:

man: Nice ride!
woman: Wanna give it a spin?
man: Coffee’s enough excitement for me

What is your impression of this man?

He becomes an action star. How does he look now?

What do you think he says when his friend enters the car?

Answer: “Watch the coffee?”

 

 

Coinbase

What do you think the QR code links to?

 

If this was floating across your TV screen would you try to access it?

Do you think this was successful?

 

This was so successful that their website crashed…

Which means it wasn’t so successful… ???

 

 

Kia EV6

 

 

Taco Bell



What famous fast food restaurant uses a clown character?

This ad is trying to attack Mcdonalds. Their restaurant has strange clowns and the food isn’t delicious.

 

 

Polestar



What is the product?

What does the ad teach us about the product?




 



 

https://uhurunetwork.com/super-bowl-commercials-in-2021-trends-and-analysis/

https://www.forbes.com/sites/charlesrtaylor/2022/02/16/the-5-worst-ads-in-the-2022-super-bowl/?sh=4ceead5e6ee2

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