Super Bowl ads 2022
What is the Super Bowl?
Why do companies make commercials?
increase brand awareness
improve the brand image
increase sales
Please describe the story of these ads.
Do you think these ads are good?
Lay’s
Where do you think they are?
(Hint: what are they wearing?)
2 best friends are talking before one of them get’s married
script:
“Lay’s… they bring back so many good memories.
Remember our…
road trip back in 97?
our first real heart to heart?
when that stalker kidnapped us?
when we stumbled into that turf war?
when you bought your first house?
vocabulary:
heart to heart (conversation) = a conversation where people share their true feelings
kidnap = steal a person
stumble into = accidentally meet
turf war = war between gangs to control an area
“Those were good times. Are you ready?”
Nissan
Everyone in the commercial is a famous actor
The main actor almost always plays the uncool dad in movies
script:
man: Nice ride!
woman: Wanna give it a spin?
man: Coffee’s enough excitement for me
What is your impression of this man?
He becomes an action star. How does he look now?
What do you think he says when his friend enters the car?
Answer: “Watch the coffee?”
Coinbase
What do you think the QR code links to?
If this was floating across your TV screen would you try to access it?
Do you think this was successful?
This was so successful that their website crashed…
Which means it wasn’t so successful… ???
Kia EV6
Taco Bell
What famous fast food restaurant uses a clown character?
This ad is trying to attack Mcdonalds. Their restaurant has strange clowns and the food isn’t delicious.
Polestar
What is the product?
What does the ad teach us about the product?
https://uhurunetwork.com/super-bowl-commercials-in-2021-trends-and-analysis/
https://www.forbes.com/sites/charlesrtaylor/2022/02/16/the-5-worst-ads-in-the-2022-super-bowl/?sh=4ceead5e6ee2