How supermarkets get customers to spend more money

Explain why supermarkets do the following:

• Offer loyalty cards

• Place tempting impulse buys near the cash register

• Charge $9.99 instead of $10

• Play cheerful music

• Place gyoza skins near the mince meat or pasta near the pasta sauce

• Place coupons with discounts near the shopping carts

• Place floor tiles that make noise in areas with many high profit items

• Sell pre-cut meat or vegetables or pre-peeled fruit

• Use handwritten signs to promote discounts and deals

• Give away free samples

Please choose which is the better option for supermarkets to increase sales:

• Which shelves should high profit items be placed on? - top/bottom/middle/etc

• Small and narrow shopping carts or deep and spacious shopping carts?

• Play slow or fast music?

• Put the bakery with fresh baked bread near the front or at the back?

• Which shelves should kids snacks be placed on? -top/bottom/middle/etc

• Always keep the layout the same or change the layout regularly (e.g. monthly or quarterly)?

• Build narrow or wide aisles?

• Put the fruit and veg near the front or at the back?

• Discount popular items (bread, milk, vegetables) or discount luxury items (eg. high end chocolate/wine)