Google Trends 2021

culture
Written By John De Knock

Google revealed their Global Search Trends of 2021

Do you think more people googled:

  • Squid Game or Copa America?

  • Euro 2021 or NBA?

  • NBA or cricket?



 

5 of the top 10 were related to CRICKET. Why?

Hint: Which country has the biggest population?


 

What words did you expect people to search in 2021?





Why do you think Coronavirus or vaccine wasn’t on the top 10 list?






What food do you think was the most googled in 2021?


3 Japanese dishes were in the list of most searched foods. What do you think they were?


 

Based on the pictures, what do you think Birria Tacos, Nasi Goreng and a Charcuterie board are?

 

Birria Tacos = Mexican beef stew in tacos

Nasi Goreng = Malaysian / Indonesian fried rice

Charcuterie Board = “shar-koo-ter-ree”
A large plate or board with fingers foods to serve at parties

A typical board would have: meats, cheeses, crackers, fruits, nuts

 
 

Which was searched more…

  • “How to start a business” or “How to get a job?”

  • “How to buy stocks” or “How to buy bitcoin?”

  • “How to move with plants” or “How to move with kids”

  • “healthy meal” or “BTS meal”

  • “Staycation in New York” or “Staycation in Hong Kong”

  • “Toyota” or “BMW”

  • “How to be happy alone” or “How to be romantic”

Answers:

  • start a business

  • bitcoin

  • plants

  • BTS meal - they collaborated with Mcdonalds

  • Hong Kong

  • Toyota (in 2020/21) - these were top 2 car searches (BMW in 2019)

  • happy alone - both were in the top 10 of “how to be”

 
 

Which was the global leader in searches:

“How long does it take to learn….

  • to skateboard?

  • Japanese?

  • to ski?

 

Did searches of these words reach a new record high or low?

  • Plumber

  • Soulmate

  • Long Distance Relationship


High: Plumber, Soulmate
Low: Long distance relationship

 
 

Japan Trends:

What words would you guess are on the list of most searched words in Japan?

Hints:

  1. sports event

  2. sports star

  3. anime / manga

  4. video game

  5. Manga

  6. Mobile game / anime

  7. medical issue

  8. actress

  9. reporter

  10. musician - Olympic scandal

 
 

What is…

  1. Adjustment Disorder てきおうしょうがい

  2. Clubhouse

  3. Squid Game

  4. Imprisonment きんこ

  5. Full Lunar Eclipse かいきげっしょく

  6. mesothelioma (tumour) ちゅうひしゅ

  7. Bipolar Disorder そうきょくせいしょうがい

  8. Semi-state of emergency まんえんぼうしとうじゅうてんそち

  9. Russia Olympic Committee

  10. Post Traumatic Stress Syndrome

 
 

sources:

https://trends.google.com/trends/yis/2021/GLOBAL/

John De Knock
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