Google Trends 2021
Google revealed their Global Search Trends of 2021
Do you think more people googled:
Squid Game or Copa America?
Euro 2021 or NBA?
NBA or cricket?
5 of the top 10 were related to CRICKET. Why?
Hint: Which country has the biggest population?
What words did you expect people to search in 2021?
Why do you think Coronavirus or vaccine wasn’t on the top 10 list?
What food do you think was the most googled in 2021?
3 Japanese dishes were in the list of most searched foods. What do you think they were?
Based on the pictures, what do you think Birria Tacos, Nasi Goreng and a Charcuterie board are?
Birria Tacos = Mexican beef stew in tacos
Nasi Goreng = Malaysian / Indonesian fried rice
Charcuterie Board = “shar-koo-ter-ree”
A large plate or board with fingers foods to serve at parties
A typical board would have: meats, cheeses, crackers, fruits, nuts
Which was searched more…
“How to start a business” or “How to get a job?”
“How to buy stocks” or “How to buy bitcoin?”
“How to move with plants” or “How to move with kids”
“healthy meal” or “BTS meal”
“Staycation in New York” or “Staycation in Hong Kong”
“Toyota” or “BMW”
“How to be happy alone” or “How to be romantic”
Answers:
start a business
bitcoin
plants
BTS meal - they collaborated with Mcdonalds
Hong Kong
Toyota (in 2020/21) - these were top 2 car searches (BMW in 2019)
happy alone - both were in the top 10 of “how to be”
Which was the global leader in searches:
“How long does it take to learn….
to skateboard?
Japanese?
to ski?
Did searches of these words reach a new record high or low?
Plumber
Soulmate
Long Distance Relationship
High: Plumber, Soulmate
Low: Long distance relationship
Japan Trends:
What words would you guess are on the list of most searched words in Japan?
Hints:
sports event
sports star
anime / manga
video game
Manga
Mobile game / anime
medical issue
actress
reporter
musician - Olympic scandal
What is…
Adjustment Disorder てきおうしょうがい
Clubhouse
Squid Game
Imprisonment きんこ
Full Lunar Eclipse かいきげっしょく
mesothelioma (tumour) ちゅうひしゅ
Bipolar Disorder そうきょくせいしょうがい
Semi-state of emergency まんえんぼうしとうじゅうてんそち
Russia Olympic Committee
Post Traumatic Stress Syndrome
sources:
https://trends.google.com/trends/yis/2021/GLOBAL/