A company publicly criticizes Japan’s vaccine rollout

coronavirusadvertising

Jul 13

This ad, by magazine publisher Takarajimasha, appeared in 3 national newspapers in May. What does it say?

How do you feel about this ad? Do you agree with the opinion?
Why did they choose this image?
(Young girls in World War 2 learning to fight with spears)
Would you like your company to publicly criticize the government sometimes?
What are the risks of criticizing the government for the company?

The government is using unscientific tactics (with no hope of success). Like training young girls to use spears in WW2

Translation:

No vaccine, no medication. Are we supposed to fight with bamboo spears? If things continue as they are, politics are going to kill us
We have been tricked. What was the past year for?
Now is the time to raise our voices in anger

Izakaya chain sues Tokyo government over COVID rules

In March 2021 Global Dining (who own the Gompachi chain) sued the Tokyo government because of the 8pm curfew.

They said the subsidies provided weren’t enough for the business to survive.

Q: Do you think can they win the lawsuit?

Actually they sued the government for 104 yen!

Q: Why did they do this?

Possible reasons:

In May Global-Dining announced they would not keep normal business hours instead of closing at 8pm.

Do you think this was better for their businesses?

In July they announced their half year sales had risen by 92.3% YOY.

sources:

https://ca.style.yahoo.com/ad-campaign-critical-japans-coronavirus-112502973.html
https://prtimes.jp/main/html/rd/p/000001174.000005069.html
https://asia.nikkei.com/Spotlight/Coronavirus/Restaurant-chain-sues-Tokyo-government-over-COVID-hour-curbs
https://japantoday.com/category/business/Global-Dining-restaurant-operator-defies-Tokyo-government’s-early-closure-request
https://news.yahoo.co.jp/articles/60b397c5a21c022eb0ed4b22039229662a0a11b8

John De Knock