2021 Ford Bronco
In July 2020 Ford released their latest car called the “Bronco.” They are hoping this will be a market leader. (Price: $29,995 - $60,000)
Q: What do you think of the car? Who is the target market?
The OFFROAD SUV market is dominated by the Jeep Wrangler (Price: 29,790 - $60,000)
Jeep Wrangler Advantages:
Extremely loyal fan base
Has been in production for many years - Q: Why is this a strength?
Jeep is good at listening to customers. Each year they make small improvements to the car
What can the Bronco do to be better than the Wrangler?
It’s much easier to take off the doors
Campaign: Free day and a half clinic in Bronco management and offload driving for all customers
Do you think the Bronco can compete against the Wrangler?
Q: What type of vehicle has been the best selling vehicle in the US since 1981?
Ford F150 pick up truck
Popular features:
Spacious bed
Easy to open - in any weather and with gloves
Step and assist bar slide out
Cool / tough / manly design
Spacious inside
2 large cupholders
spacious compartment between the front seats
retractable running board
keypad lock
can be used in any weather (buttons - sedans use touchpad)
it’s rarely offered by other car makers
useful if you lose your keys or want to keep your keys in your truck while doing outdoor sports (surfing, mountain climbing)
even though phones can be used to unlock cars, this is a necessary feature for Ford drivers
Compared to it’s main rival, the Chevrolet Silverado, the F150 is
$300 cheaper (for basic model)
more fuel efficent
has a more powerful engine
has more safety features
Source: www.businessinsider.com/new-ford-f-150-pickup-why-its-americas-bestselling-truck-2020-6#theres-ample-storage-in-addition-to-the-the-large-cupholders--29