Superbowl 2021 ads

Why do companies make commercials?

  1. increase brand awareness

  2. improve the brand image

  3. increase sales

Please describe the story of these ads.

Do you think these ads are good?

 

Pringles

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As you can see there are many flavours of Pringles.

Some people love mixing the different flavours to create new combinations. We see people doing this in the ad.

 

This new product is available in Japan. Will it be popular?

 

How about this product?

 

Amazon

The Amazon echo saleswoman is showing customers the product.

She says: “I couldn’t imagine a more beautiful vessel for Alexa to be in…”

Then she imagines Michael B Jordan…

Q: What else do you think Alexa can do in our homes?

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Budweiser

Budweiser donated the $5.5 million it would have cost on vaccination awareness ads

Please guess: What percentage of Americans don’t want the vaccine?

The made this ad for their website:

25% of Americans said they will not get it. Another 5% are undecided

 

Can beer companies do anything else to PERSUADE people to get a vaccine?

Anheuser-Busch is working with the White House. If they hit the 70% vaccination goal but the 4th of July, everyone over 21 can get a free beer from the company!

 

Cadillac

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Winona Ryder plays her character from Edward Scissorhands in 1990

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Olivia Rodrigo