Superbowl 2021 ads
Why do companies make commercials?
increase brand awareness
improve the brand image
increase sales
Please describe the story of these ads.
Do you think these ads are good?
Pringles
As you can see there are many flavours of Pringles.
Some people love mixing the different flavours to create new combinations. We see people doing this in the ad.
This new product is available in Japan. Will it be popular?
How about this product?
Amazon
The Amazon echo saleswoman is showing customers the product.
She says: “I couldn’t imagine a more beautiful vessel for Alexa to be in…”
Then she imagines Michael B Jordan…
Q: What else do you think Alexa can do in our homes?
Budweiser
Budweiser donated the $5.5 million it would have cost on vaccination awareness ads
Please guess: What percentage of Americans don’t want the vaccine?
The made this ad for their website:
25% of Americans said they will not get it. Another 5% are undecided
Can beer companies do anything else to PERSUADE people to get a vaccine?
Anheuser-Busch is working with the White House. If they hit the 70% vaccination goal but the 4th of July, everyone over 21 can get a free beer from the company!
Cadillac
Winona Ryder plays her character from Edward Scissorhands in 1990