Super bowl commercials 2025
In Japan what do you think is the most watched TV program every year?
The super bowl is the most watched TV program in the U.S. every year.
Can you guess how many people in the US watched it?
This year 127.7 million people watched the superbowl. Up 3% from the previous year.
Companies pay $8 million for a 30 second commerical during the super bowl.
Why do companies make commercials? (3 goals)
'
Increase sales
Increase brand awareness
Improve the brand image
Budweiser
Do you have a favourite beer commercial?
Fetch
Fetch is a rewards app in the US. You have to take a picture of your receipts from any store and upload them to the app to get coupons for famous brands (Amazon, Starbucks, Walmart, etc)
Users can also play games to earn more points to exchange for coupons.
In their commercial they announced: “In 2 minutes we will have a lucky draw. 120 people with the Fetch app open has a chance to win $10,000. If you don’t have it, download the app now!”
Is this a good commercial?
How does Fetch make money?
Would Fetch succeed in Japan?
Fetch is selling your anonymous data to 3rd party companies.
anonymous = “ah-noh-nee-muss” = people don’t know the person / name
If you play games, ads will appear. If you download the real game, Fetch gets a cut too.
Coors Light
There are many sloths ナマケモノ in this commercial.
In the background we hear a song about how people feel on Mondays…
How do these sloths feel?
MSC cruises
Have you been on a cruise before? Would you like to go on a cruise one day?
What features of the cruise ship can you see in this ad?
Drew Barrymore (American) and Orlando Bloom (English) star in this ad. They talk about the things they like about going on cruises.
He likes the architecture. She likes the sharkitecture.
They also talk about the differences between British and American English.
Can you explain these differences?
football
schedule
Gelato vs Froyo (Frozen Yoghurt)
Do you know any other differences between British and American English?
trunk vs boot
pants
parking lot vs car park
cheers
Ram Trucks
Glen Powell (from Top Gun) is reading a bed time story to his niece and nephew. It starts like “Goldilocks and the 3 bears” (3びきのくま) but he changes the story.
Can you tell the story?
Start: “Once upon a time Goldilocks went to a house in the woods. Wait, actually it was a …”