Disney’s future

How does Disney make money?

 

Chapek is on the right

This is Bob Chapek. He’s been Disney’s CEO since 2020. In July 2022 he was given a new 3 year contract by Disney.

Why do you think he was given a contract?

 
  • Merchandise

  • Box Office (cinema)

  • Sports channel (ESPN)

  • Disney Channel (cable TV)

  • Disney Plus (streaming video)

  • Theme Parks

 

In November he was fired. Why do you think this happened?

The main reason is the stock price has fallen! Also…

“Don’t Say Gay” bill

Disney criticized a new law in Florida which banned discussing sexual orientation in school classrooms. If a child has gay parents, they won’t be allowed to talk about them in school. Florida increased the taxes Disney had to pay.

Bob Chapek personally didn’t criticize the law. His LGBT+ employees were angry by his silence

Scarlett Johansson

Disney was sued by Scarlet Johannson because her movie was released on Disney Plus (for $30) AND cinemas at the same time. She couldn’t get her bonus which was connected to cinema earnings. (She had already been paid $20 million.)

Why did Disney release it on Disney Plus? Was she right to sue Disney?

Chapek is seen as being bad at maintaining relationships with important talent

 

 

Who do you agree with?

Bob Iger

  • wanted to keep the price of Disney Plus low to quickly increase subscribers

  • Criticized the “Don’t say Gay” bill

Bob Chapek

  • wanted to raise the price of Disney Plus to make it profitable soon

  • Didn’t say anything about the “Don’t Say Gay” bill

 

 

The future of Disney:

  1. Should Disney stop donating to politicians?

  2. Should Disney build more affordable or luxury hotels around it’s parks?

  3. Should Disney use it’s Disneyland app to let customers order food?

  4. Should we be able to purchase goods in the store though Disneyland’s app?

  5. Should Disney include more LGBT characters in it’s movies?

  6. Should Disney cut out these scenes when they show the films in countries like China and the Middle East?

  7. In India, should Disney Plus focus on showing sports… (especially the Indian Cricket League)?






RESULTS:

  1. Insiders say Disney will always have to donate money to politicians because new laws will affect their business too much

  2. In the US Disney is building more premium hotels due to higher profits. These guests can stay at the park until much later than normal guests.

  3. In the US you can already do this at parks (you just wait until your number is called and pick up your order at the counter (like at Mcdonald’s)

  4. Parks are trying this out in a few stores already. You use your phone to scan the items, get a back from the “mobile pay” area and show your receipt to staff when you leave.

  5. Lightyear, Star Wars, Dr. Strange have all featured openly LGBT characters. Frozen has an LGBT character too.

  6. Disney said they plan to avoid censoring future films for international markets. Beauty and the Beast couldn’t be shown in Malaysia. Lightyear was banned in 14 countries

  7. In India Disney decided not to continue paying to show the Indian Cricket League because it wasn’t profitable. They lost many subscribers as a result


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